Was there ever a time that you feel like giving up on your dental marketing strategies? I can understand if you felt that way for. It must be really frustrating to see time and time again that you are not getting the results you so aim for.
Maybe it’s high time you counter check on a couple of things. If things happen again and again with the same negative results, then something’s definitely not working right. You desperately need to change the way you do business. You can take a look online and check out new dental marketing practices and strategies.
But Before you go online for some new marketing tool, I’d like to share these 5 common dental marketing mistakes that you need to stay away from.
Keeping it Standard – If you want to take your dental practice to level up in terms of profitability, then you should not stay stuck to your old dental marketing ways. You have to go out of your comfort zone and not be afraid to take on risks, business wise. You need to be competitive and go with the latest marketing trends. It’s always good to learn and try out new things.
Taking your patients for granted. Your patients serve as the core of your dental practice. Without them, your practice will be nothing. So, do not take them for granted. You always have to make sure that you give them the best dental care they need. As dental patients, they would want to get their money’s worth so they would expect very good and efficient service. Turn them to loyal and recurring patients be giving them the greatest care.
Not Utilizing Referral Programs – As a dental practitioner, you should be open to strategies such as this. I know some would disagree but consider it as a strategic move to get more patients. An extra dental service like dental prophylaxis to existing patients won’t cost you much if in return they can refer 5-10 friends and family members right? And the referrals can just go on and on from one patient to another.
Not Using Online Marketing tools and Newsletters- Technology continues to evolve and so does your dental practice. You need to keep up with the marketing trends. Majority of the people if not all, now turn to “Mr. Google” for information. Did you know that hundreds of people actually look for dental clinics online?
So you have to make sure that when they make those searches, your name is on top of the list. Explore your online dental marketing options. Have your website optimized with competitive dental keywords and send out newsletters to your patients via email regularly to keep in touch.
Not Asking Feedbacks from Customers- Customer/client satisfaction is very important. If your patients are satisfied with your service, they will surely keep coming back to your clinic.
They can even recommend your expertise to friends and family without you knowing it. It’s always important to get constant feedbacks from your patients. If the are not comfortable telling you personally, you can always have them fill out a feedback form just before they leave your clinic.
Ensure Adequate Customer Service
You want anyone you hire to work with you on any campaign you do that have your best intentions in mind. If you try to get into contact with an agency and they don’t respond for several days – run.
You need to make sure you have all of the options available for contacting your personal agent, including an email address, a phone number, and even live-chat channels. You might also want information like office numbers or locations if they are spread about. Even better, you should ask for a dedicated (and informed) representative to manage your account.
Ask upfront what kind of response you can expect. If the response is generic such as “we will make updates to your since in a couple of weeks”, it means they don’t have a good formal system. If they provide a specific response then you know they will be on top of it such as “once you submit a ticket your account manager will review it within one business day and works with the developer on it, if it’s an easy fix it will be updated in 2 business days, if it is not then you will be notified the time it will take. You will have access to view the progress online.”
Be aware of low cost providers
There are many agencies that offer very low price for their products and services. Their goal is to charge you more when you need minor changes. They will also make it difficult for you to hire others as well as nearly impossible to migrate your services. This will cause you more headache in the long run. Since you are looking for longer term and to improve your return you will likely make many changes to your marketing services.
Use your intuition
You can know if the agency is right for you by following your intuition. It’s a long term relationship you have to feel confident and comfortable communicating with them. This should be the most important factor in your decision.
All in all, make sure you take the appropriate amount of time to really work on getting what you want. You will have to be wary when looking at your options. Don’t always go for the flashier campaign or the lowest priced. You might be tempted to choose the lowest cost company because if they fail to bring results then you lose less. This usually causes a vicious cycle, lowest cost usually fails because they cut corners or they are not effective, that’s why they are the lowest cost. Then when it fails you say “I knew it” and stop spending on marketing or try another low cost agency.